MEET
BILL.
Bill has spent 30+ years teaching behavioral science to the people who keep others safe — from utility linemen to plant managers to C-suites. He's the author, the speaker, and the engineer behind the SEAL program.
THE STORY.
Bill Sims has spent more than three decades in the field — not in theory but on the floor, in the plant, at the mine, alongside the workers and supervisors who keep people safe. His work is built on behavioral science: the idea that safety culture is changed one reinforced behavior at a time.
He is the author of The Green Beans & Ice Cream Book, a plain-language guide to positive reinforcement in the workplace, and has been recognized by EHS Today as the #1 safety culture speaker in the country. His client list spans Fortune 500 manufacturers, energy utilities, construction firms, and public sector agencies.
The SEAL Academy virtual program is the distillation of everything Bill has learned — packaged for the realities of a distributed workforce and a supervisor who has 90 minutes a month to get better.
RECOGNITION.
BUILT ON 30 YEARS.
DELIVERED IN 60 MIN.
The SEAL Academy program is the distillation of everything Bill has learned — packaged for the realities of a distributed workforce.
What his clients say —
"The SEAL program gave our supervisors the language and the tools to actually change behavior. We saw our recordable rate drop and our engagement scores climb — in the same year."
"A 60-minute session, once a month, and everyone showed up on Monday different. I can't explain it — but the numbers are real."
"We cut our recordable rate almost in half over two years. But the bigger win was turnover — down 22%."
Ready to bring Bill's program to your team?
60 minutes a month. Your whole team. Actual behavior change.
Book a demo →