Bill Sims · Safety 2.0

BEYOND
ZERO INJURIES.
REAL CULTURE
CHANGE.

SEAL Academy trains your frontline, supervisors, and leaders in the behavioral science of safety — in 60-minute monthly sessions over one or two years. Built for companies under 500 workers.

Book a demo → See the curriculum
Bill Sims speaking at National Safety Council session
Author
Hundreds of thousands of copies of "Green Beans & Ice Cream" used across hundreds of companies
Speaker
#1 rated NSC speaker and 5-star Google speaker ranking for industry and corporate keynotes
Leader
Thought leadership in worker safety, mental health and good-to-great leadership training
Teacher
30+ years teaching applied behavioral science to create culture change across multiple industries
Trusted by teams at
Ford, Waste Management, ADT, Cummins, NutraSweet, Sunbeam, Disney, Dole, GM, Coca-Cola, Georgia-Pacific, DuPont
The SEAL Method

THREE FACETS OF SEAL TRAINING:
TOP DOWN & BOTTOM UP

01

Safety that scales

Move beyond compliance checklists. Build a shared language for hazard recognition, near-miss reporting, and R+ that every shift can speak.

02

Engagement that sticks

Answer the question your supervisors are actually asking: how do I get my team to care? Applied behavioral science, not slogans.

03

Leadership growth

Train the people who train the floor. Course 2 builds on Course 1 so your next layer of leaders is ready before you need them.

Course 01

THE
FOUNDATION.

Five sessions. Sixty minutes each. Your whole team learns the behavioral science behind safety culture.

See the sessions →
Course 02

THE
MASTERY.

Five more. Leadership, hazard thinking, mental resilience, and built-in safety. Commit up front and save 50%.

See the sessions →
Pricing Calculator

WHAT DOES IT COST?

Pricing scales with headcount. Commit to Course 2 up front — it's half price.

  • Flat annual pricing — no per-seat licensing
  • Workbooks, kickoff, and CEU included
  • Custom industry tracks available
Your investment.
Total Investment
$35,550
$237.00 / worker · 10 sessions · 1,500 training hours
↓ Save $11,250 with 2-year commitment
Voices from the floor

SEAL training works

"A 60-minute session, once a month, and everyone showed up on Monday different. I can't explain it — but the numbers are real."

CR
Carlos Ruiz
Operations Lead, DuPont

"We cut our recordable rate almost in half over two years. But the bigger win was turnover — down 22%."

SG
Sharon Greer
VP People, Georgia-Pacific

"Bill doesn't sell safety. He sells dignity. Our linemen came back from the first session asking when the next one was."

MD
Mike DeSantis
Business Manager, IBEW Local 1-2

Ready to change how your people work?

60 minutes a month. Your whole team. Actual behavior change.

Book a 20-min demo →